Build your brand

If you want to build your brand, we would highly recommend signing up for our FREE video series starting this September and Module 2 of The Art and Business of Surface Pattern Design. In this module you will learn how to develop your brand image, put a collection together and start your own label.

You will also learn how to understand and predict trends, how to get noticed and get press, and how to protect your work.

This includes:

How to start your own label
How to develop your signature look
How to build your brand image and get people talking about you the way you want them to
How to understand and predict trends (and how to layout a professional Trend Report in Adobe Illustrator)
How to put a collection together
How to get noticed and get press
How to market yourself and build your online presence
How to protect your work

plus

How to create technical repeats
How to create static and rotating blog ads
How to turn elements of a mixed media painting into a pattern and mock up products (featuring the work of Kelly Rae Roberts)

You will do this by actually creating a sample collection, mini brand look book, press release, and trend report.

PLUS you will receive bonus industry insider tips, generic industry specifications for printing and designing for various products, a selection of template product examples to demonstrate industry standards and an industry jargon-buster

AND the chance to get your work showcased in MOYO, our dedicated online magazine

This is for you if:

You have completed Module 1 (although this is not a prerequisite) or have a basic working knowledge of Adobe Photoshop/Illustrator
You have a basic understanding of surface pattern design and now want to start getting noticed
You want to set up your own label
You want to put the foundations in place to pave the way for licensing and other ways of selling your work
You want to connect with others with similar passions to you
You are excited about the thought of making a name for yourself

Please note this course is not assessed and does not include individual critique of your work. You will need at least basic knowledge of Adobe Photoshop and Illustrator to get the most out of this module. Please note we do not offer technical guidance for any other software programmes (including free software).