Surtex, the only show in North America solely devoted to selling and licensing original art and design for all types of products, is almost here! Each year we bring you a series of Surtex previews and we are extremely proud of many of “The Art and Business of Surface Pattern Design” e-course students who have featured and continue to feature at the show.
- Designers Name
Betsey Anne Hodson
- How are you preparing for the show?
I am busy creating lots of new art to share this year! I’m just finishing up my portfolio book to send off to the printer, and I got fancy new business cards to share! I’ve been doing more painting this year and I love having a bit of texture and hand done look to my designs. I am happy to have the ‘digital’ experience under my belt so I can still turn out vector art when I need it, but I’m loving the direction that painting has taken me. I am also busy working with my collective Dot + Flow to plan our booth – it’s coming along great and I think it’s going to be very fun!
- Show Stand No.
- Are you doing any other shows in 2015?
Probably not for 2016, working on the plan for 2017 now!
- Which ABSPD course(s) have you taken if you’re a graduate?
I’ve done Summer School and The Ultimate Portfolio Builder!
- About you as a designer
My style is whimsical, lighthearted, quirky — and my designs never take themselves too seriously. My illustrations feature hand painted motifs, geometric patterns and bright bold colors.
Why work with me? I have over 15 years of design experience working in-house at a variety of prestigious retail companies such as Williams-Sonoma, the sak and bebe. This experience has given me an intimate knowledge of both the product and consumer viewpoints. Plus, I love efficiency, and I love creating a special piece of artwork to meet your needs!
I am available for licensing, commissions and other projects! Contact me or sign up for my newsletter to see my latest work in your inbox!