‘Monetising your designs‘ (Module 3) is a five week online course where you will learn everything you need to know to monetise your designs!
The course includes freelancing, licensing, selling outright, manufacturing and more! Module 3 includes free access to leading trend forecasting site WGSN live briefs from real companies AND our little black book of industry contacts!
We’re now on the official countdown to the start of Module 1: Designing your way and Module 3: Monetising your designs, both starting Monday September 26, 2016. With just 6 days to go….
Here’s our 50 reasons why Module 3 is super awesome:
It’s because you want to….
1) get a detailed overview of all the different ways you can maximise your revenue potential for your existing work and see what opportunities are available for your future
2) be able to weigh up all the pros and cons of freelancing, manufacturing your own products, selling outright and licensing to figure out what’s right for you and your business
3) watch an exclusive interview with the fabulous Bonnie Christine of Going Home to Roost who’s an ABSPD graduate and a fantastic example of how you do not need to go to art school in order to flourish as a designer (watch a snippet of her video here)
4) learn how to freelance successfully, handle unpredictable situations and get an insight into what it means to be freelance
5) try your hand and gain valuable experience responding to a client brief thanks to our fun creative challenge
6) have the opportunity of getting your work published or licensed thanks to our live briefs from our wonderful contributors including the fabulous Uppercase magazine
Rachael Taylor’s doodle wall
7) join a supportive community of like-minded creatives from around the world who will offer constructive criticism if you ask for it and plenty of encouragement when you need it (did you read how awesome our community really is on day 10 of this countdown ‘The power of a design community?‘)
8) download a super helpful guide to the basics of freelancing for a wealth of information on tried and tested ways to monetise your designs
9) understand what life as a freelancer is all about thanks to a two week diary kept by successful freelancer Ian Dutton – see how his weeks roll!
Get an insight into the busy life of the fabulous designer, Ian Dutton
10) you want the nuts and bolts guide to selling your designs in a helpful downloadable guide
11) you want to become the master of ‘securing that deal!‘ (never miss out on an opportunity again!)
12) get a weekly Q&A with Rachael Taylor – ask her anything, she’s happy to impart everything she knows, no question too big or small!
13) learn how to keep on track of how and where your designs are being used, what your best sellers are and identifying the strengths and weaknesses in your portfolio
14) access a fab guide to working with clients as a freelancer including looking at how much to charge, contracting and a handful of incredibly useful articles
15) keep your buyers or design manager in your client company hiring you again and again (if you go down the freelance route!)
16) tackle a series of advanced (and fun!) design challenges to help you grow as a designer, build your confidence, grow your portfolio and hone your style
17) you want all the juicy ins and outs of how to license and sell your designs – and make money doing what you love!
Rachael Taylor’s licensed work with Demdaco
18) learn how to create layered repeats in Adobe Photoshop (for fabrics, wallpaper and any products printed on a roll) – super helpful stuff!
19) start working on building an amazing portfolio that truly sells ‘YOU’, your skills and designs and most importantly attracts your dream clients, design jobs or licensing contracts
20) you want to be inspired by the work of Rachael Taylor
21) download a tea towel template (it will be more useful than you think!)
22) access an 88 page pattern source book containing a summary of different pattern styles and an overview of the key formats for patterns
23) find out if getting an agent is a viable option for you – get first hand information about the pros and cons and how you go about getting one
Rachael Taylor promo postcard from Lilla Rogers’ Studio
24) have access to all the class material for 6 whole months so you can take the course at your own pace, refer back and get the most from it
25) shown how to set up a greetings card file (including adding foil and flitter finishes) and give you a helpful template for gift wrap, so you can try your hand at designing to industry standard
26) find out all there is to know about manufacturing your own products – a fantastic way to get your designs out into the world while maintaining creative control
27) save yourself time and effort by getting your hands on a sample licensing contract (now that would be useful wouldn’t it!) and find out how to manage your contracts
28) read two inspirational designer diaries from the highly talented in-house designer at Tigerprint, Amanda Wray
The wonderfully talented Amanda Wray
29) have the support from a helpful ‘how to’ guide explaining the pros and cons, things you should know, how to find suppliers, negotiating fair deals, sourcing responsibly, pricing and more on the subject of manufacturing your own products
30) stop running away from finances, accounts, budgets and anything monetary and instead face it head on and actually enjoy it! In Module 3 you’ll discover the world of sales, returns, mark-up, discounting, pro-formas and loads more (it’s really not as bad as it sounds!)
31) Watch an exclusive video interview with the colour powerhouse Khristian A. Howell (click on the below for a short snippet of her video!)
32) stay on top of your revenue and outgoings, your cash flow, and your stock levels so that you’re always super organised
33) get a taster into Rachael Taylor’s life as a dynamic and successful professional surface pattern designer
34) have a go at creating your own branded packaging labels and have an apron template and guidance notes so you can try designing your own for manufacture
35) read an exclusive interview with Milton & King who are pioneering a bold new era in wall coverings!
Image courtesy of Milton & King
36) identify different outlets where you can sell your products such as Etsy, Not on the High Street, Ebay, ezebee.com and a load more options and get handy top tips for selling on each platform
37) interested in building your own shop on your own website to save you losing precious profits going through third parties and how you go about it
38) jump into the wonderfully creative world of Jessica Swift and watch a fabulous interview with her (get a quick peek into her video here)
39) stay ahead of the game and be trend aware thanks to our generous 90 day’s WGSN full access gift (and don’t forget you can find out more on ‘The importance of trends‘)
90 days complimentary WGSN access
40) download each course post to refer to time and time again in years to come
41) delve into the technical world of screen and digital printing – stay with us here – this is the fun part watching your designs come alive in their physical form. It’s a pretty fascinating process, which Rachael documents in depth having manufactured her own products using both processes
42) shown how to build up your own contacts and get tips on how to research companies and find out ‘who is who’ plus get your hands on Rachael’s little black book of industry contacts!
43) get a good idea of what goes into making a trade show happen and how you can make the most of exhibiting at one (you’ll gain inside access to shows such as Top Drawer and British Craft Trade Fair read valuable interviews and a trade show diary from red hot design brand Surfacephilia) + a trade show planner!
Read a trade show diary from red hot design brand Surfacephilia
44) know how to capture a buyers’ attention when you’ve taken the plunge and are exhibiting at a show and look at logistics, restrictions and showing as part of a studio
45) get your hands on a drawing and using paintbrushes in Illustrator workshop
46) have access to the classroom 24/7 so you can work at your own pace and fit it around your busy life
47) get an overall view of the design industry and identify where you fit in
48) build your confidence and be truly excited about your future as a successful surface pattern designer
49) gain a graduation certificate and shout about it from the rooftops across your blog, website, social networks or wherever
50) and last but certainly not least, you want to take an acclaimed course that’s well regarded in the surface pattern design industry!
We could go on but we’re sure you get the idea. Rachael has years of knowledge, tried and tested methods, skills, encouragement and ideas to share with you. All of which you can access when you join us for Module 3.
We hope to see you very soon. Join us today.
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