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Make it in Design is the home of all you need for a successful career in surface pattern design

About Us

Make it in Design is a collaboration between two very talented ladies; surface pattern designer and illustrator Rachael Taylor and successful entrepreneur Beth Kempton and a dedicated team behind the scenes!

MIID_WEBSITE_MIIDTEAM_HEADER_580X210PX_LRMake it in Design is a collaboration between internationally-acclaimed surface pattern designer Rachael Taylor and award-winning entrepreneur Beth Kempton, founder of Do What You Love.

They are supported by a dedicated team to people who each bring a multitude of skills and talents to the business to bring you this fantastic creative resource hub and design school.

Read on to find out a little bit more about our co-founders and Make it in Design team.

Rachael Taylor

Co Founder of Make it in Design, Surface Pattern Designer and Author

Rachael TaylorRachael Taylor logoRachael Taylor is a fun and energetic surface pattern designer, illustrator and author with over several years industry experience in a variety of fields. Since graduating from university in 2005, Rachael has been lucky enough to have worked for a number of prestigious clients worldwide.


In 2008 Rachael left her full time design job to fly solo! Early on in her career she developed her signature style of layering, textures and quirky hand drawn linework. Shortly after in 2010 her product label was officially born. After a large demand, Rachael expanded the product line and launched an exciting, fun brand. Rachael has also successfully licensed a number of global branded collections. Rachael’s designs feature on fashion, home décor, stationery, greetings, gadgets and ceramics.


RT_LAMPSHADESTACK_550PX_LRRachael Taylor - how to draw a doodleIn addition Rachael is the sole author of ‘20 Ways To Draw a Doodle’ and ‘Draw 500 Dazzling Doodles’ published with Quarry Books! They are the perfect design resources for illustrators, cartoonists, doodlers, and anyone who loves to sketch!

RT_APRON_SIGNATURE_50SINSPIRED_550PX_LRRT-0554-550PX-LRRachael has also had over fifty pieces of her work published in numerous design books including ‘Print and Pattern’, ‘Print and Pattern 2’ and ‘Print & Pattern Geometric’ by Bowie Style (LKP Publishing), ‘Patterns’ by Drusilla Cole (LKP Publishing), ‘The Exciting World of Pattern Design’ by Zeixs Feierabend (Unique Books)’, ‘Patterns’ by Maomao (booQs publishing), ‘Best of Greeting Cards’ by Zeixs Feierabend (Unique Books), ‘Websites 3’ by Zeixs Feierabend (Unique Books), ‘Logo’ by Zeixs Feierabend (Unique Books) and ‘A House Beautiful Home Business’ by Emma Jones (Brightword Publishing).





Rachael is regularly hired to deliver seminars at lectures around the UK and USA. Projects have included working for: The University of Leeds, Cleveland College of Art, The Design Initiative, St Mary’s College, The Association of Illustrators (AOI), Maryland Institute College of Art (MICA), Printsource New York, The Design Trust Start Up Day, New Designers and The Teenage Cancer Trust.

Rachael Taylor at New Designers

ACID logo

Rachael also plays an important role on the ACID Advisory Council. ACID is one of the leading voices for design and intellectual property in the UK. With Rachael on board, the council will look to strengthen its position in the marketplace and gain more traction within Intellectual Property (IP) policy making. You can read more about it here.

5 fun facts: Rachael…

  • likes to design to all types of music
  • LOVES colour!
  • loves to travel and see the world
  • is a fan of living spontaneously
  • believes in working hard but having lots of fun!

Connect on Facebook, Twitter, Instagram or Pinterest

Visit Rachael’s website, blog and shop.

Beth Kempton

Co-Founder of Make it in Design, Award Winning Entrepreneur and Author

Award-winning entrepreneur Beth Kempton is the founder of Do What You Love, which gives creative women tools and inspiration to do what they love, for life. This includes life-enhancing retreats and e-courses which combine creativity, enterprise and community to help women develop and monetise their passion. Beth’s pioneering Do What You Love e-course, has been described as ‘life-changing’, ‘awe-inspiring’ and ‘transformational’.

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In 2010 Beth was named as one of the UK’s 16 most exciting young female entrepreneurs by Marie Claire magazine, and was a finalist in 2012 Digital Entrepreneur of the Year. Beth is an avid adventurer and has lived worked and travelled in over 50 countries on every continent. She speaks fluent Japanese and is inspired by all things Oriental. Beth loves photography, mixed media and of course pattern! The first artwork she ever sold was a celebrity collaboration which went for a staggering $10,000 at auction.

Beth’s first book ‘Freedom Seeker: Live more. Worry less. Do what you love.’ published by Hay House is out now!

Order your copy of Freedom Seeker here!

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Visit Beth’s website and blog.

Visit Beth’s Freedom Seeker website.

Lisa Moncrieff

Lisa Moncrieff Make it in DesignLisa is our sales and marketing manager who spends lots of time planning, writing, analysing, connecting and getting immersed in the detail of projects whilst looking after the lovely Make it in Design team.

She’s an experienced marketeer who loves to create beautiful campaigns, manage events and ultimately see the end results! She’s worked at a marketing agency, environmental charity and for over a decade in the digital print industry. She has a BA (Hons) degree in Business Management and all of the Sciences.

She’s a down to earth and practical Taurean who’s inspired by nature, travel and music. She enjoys spending time with her daughter Rosie, using her extensive craft collection for scrapbooking and staring for hours at the night sky. She’s studying to qualify as a life coach in order to help others discover their passions and achieve their dreams and has climbed mountains, run marathons and abseiled buildings all in the name of charity.

 5 fun facts: Lisa…

  1. is an award winning ballroom dancer
  2. in 2008, made a BBC prime time TV appearance with the Independent newspaper travel editor Simon Calder in a program all about trains called ‘Down the Line’
  3. has a rum bar filled with dark rums from around the world
  4. is a qualified NLP Emotional Intelligence practitioner
  5. loves to build collections of things and enjoys nothing better than finding treasures at car boot sales

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Vic Lem

VicVic is our Education and Resources Officer and looks after all our amazing students during and after class.

Vic has a BA (Hons) 1st class degree in Interior Design from De Montfort University Leicester and also a Master of Arts in Design and Art Direction from MMU. Vic previously worked at Tigerprint where she managed the Tigerprint Design Competitions and social media and was heavily involved with working with design students setting live commercial briefs. Further experience includes design management for greeting cards and also creative and product photography.

At the beginning of 2014 Vic became a mum to daughter Lily who has provided her with a fresh perspective on doing the things in life that make her most happy and fulfilled.

5 fun facts: Vic…

  • used to be a cheerleader for her local rugby league club and could be seen strutting her stuff on Sky Sports
  • for her final show at Leeds Art College, choreographed and performed in a black sack!
  • for her Master of Arts, photographed abandoned places including a hospital in Cheade and a fire station in Manchester (all legally)
  • turned down the chance to audition for BBC Newsround to take her mock GCSE art exam
  • at the age of 15, visited No.10 Downing Street and was sent to Europol in The Hague after winning a national art competition to be an ‘Ambassador for the day”.

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Kelly Crossley

Kelly Crossley Make it in Design

Kelly Crossley is our Designer, getting to work daily in an industry that she absolutely loves. Not only does she work for Make it in Design, she is also the studio manager at the Rachael Taylor Studio,  layout designer for MOYO magazine and as a designer for ‘Do What You Love’.

An eternal optimist and all round positive person, Kelly is constantly curious about the world around her. Her biggest achievements to date are; spending three weeks in Sri Lanka helping children with disabilities, gaining a 1st Class Honours in Textile Design at The University of Leeds and getting to be a part of, and being able to work in, a thrilling, inspiring and growing industry.

Ever since she was young, Kelly has been a creative individual and has always been on a creative journey whether that is through education or in her spare time. She is looking forward to being part of even more wonderful developments with the companies she works for, and watch them become the places to go to as hubs for creative individuals across the globe.

5 fun facts: Kelly…

  • is an avid reader … seriously, she’s obsessed!
  • loves to ski (and the snow)
  • is a candle enthusiast
  • likes to play video games
  • loves a good thunderstorm!

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Eleanor Smith

eleanor Smith Make it in Design

Eleanor Smith is our freelance designer who creates lay out designs for MOYO, infographics for the course and downloadable colour palettes and inspiring technology wallpapers for the community to enjoy.

Eleanor studied Printed Textiles and Surface Pattern Design at Leeds College of Art and loved it as the course really complimented her experimental way of designing. Her greatest achievement is winning’s emerging designers competition in 2014 where she saw her design go into production as a limited edition fabric, won an amazing amount of money and was given a sofa!

Eleanor has been self-employed since 2012 and has worked with companies including Tigerpint, Meri Meri and now Make it in Design! Her interest in design stems back as long as she can remember. Drawing as a child led to art being her favourite class at school which encouraged her to pursue design more seriously at art college and realising this was career for her!

5 fun facts: Eleanor…
  • is a huge animal lover, who comes from a whole family of animal lovers. Current family pet count = 5 dogs, 4 cats, 3 rabbits and 3 sugar gliders! Her dream pet would be a penguin, (she looks at you Adam Sandler in 50 first dates!)
  • her favourite food is any of the following – Japanese/Thai/Chinese/Vietnamese but she could live off avocado on top of a toasted bagel for life
  • is highly indecisive and extremely clumsy, neither traits are very helpful but can be quite funny
  • and her two sisters have male names for each other, hers is Eric
  • has Italian ancestors which recently inspired her to start learning Italian, and thanks to the language learning app Duolingo, she’s now ‘32% fluent’!
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Read an exclusive interview with our co-founders

Discover how, where and when Make it in Design all began in our exclusive interview with Beth and Rachael!

For more information about The Art and Business of Surface Pattern Design check out our Design School.

All courses from Make it in Design are produced and managed by Do What You Love Limited on behalf of The Art and Business of Surface Pattern Design.

Company Name: Do What You Love Limited
Company Number: 06862873
Registered Address:
Ground Floor Maclaren House
Talbot Road
M32 0FP
email: learn [at]