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Make it in Design is the home of all you need for a successful career in surface pattern design

About Us

Make it in Design is a collaboration between two very talented ladies; surface pattern designer and illustrator Rachael Taylor and successful entrepreneur Beth Kempton and a dedicated team behind the scenes!

MIID_WEBSITE_MIIDTEAM_HEADER_580X210PX_LRMake it in Design is a collaboration between internationally-acclaimed surface pattern designer Rachael Taylor and award-winning entrepreneur Beth Kempton, founder of Do What You Love.

They are supported by a dedicated team to people who each bring a multitude of skills and talents to the business to bring you this fantastic creative resource hub and design school.

Read on to find out a little bit more about our co-founders and Make it in Design team.

Rachael Taylor

Co Founder of Make it in Design, Surface Pattern Designer and Author

Rachael TaylorRachael Taylor is a fun and energetic surface pattern designer, illustrator and author with over several years industry experience in a variety of fields. Since graduating from university in 2005, Rachael has been lucky enough to have worked for a number of prestigious clients worldwide.


In 2008 Rachael left her full time design job to fly solo! Early on in her career she developed her signature style of layering, textures and quirky hand drawn linework. Shortly after in 2010 her product label was officially born. After a large demand, Rachael expanded the product line and launched an exciting, fun brand. Rachael has also successfully licensed a number of global branded collections. Rachael’s designs feature on fashion, home décor, stationery, greetings, gadgets and ceramics.


RT_LAMPSHADESTACK_550PX_LRRachael Taylor - how to draw a doodleIn addition Rachael is the sole author of ‘20 Ways To Draw a Doodle’ and ‘Draw 500 Dazzling Doodles’ published with Quarry Books! They are the perfect design resources for illustrators, cartoonists, doodlers, and anyone who loves to sketch!

RT_APRON_SIGNATURE_50SINSPIRED_550PX_LRRT-0554-550PX-LRRachael has also had over fifty pieces of her work published in numerous design books including ‘Print and Pattern’, ‘Print and Pattern 2’ and ‘Print & Pattern Geometric’ by Bowie Style (LKP Publishing), ‘Patterns’ by Drusilla Cole (LKP Publishing), ‘The Exciting World of Pattern Design’ by Zeixs Feierabend (Unique Books)’, ‘Patterns’ by Maomao (booQs publishing), ‘Best of Greeting Cards’ by Zeixs Feierabend (Unique Books), ‘Websites 3’ by Zeixs Feierabend (Unique Books), ‘Logo’ by Zeixs Feierabend (Unique Books) and ‘A House Beautiful Home Business’ by Emma Jones (Brightword Publishing).





Rachael is regularly hired to deliver seminars at lectures around the UK and USA. Projects have included working for: The University of Leeds, Cleveland College of Art, The Design Initiative, St Mary’s College, The Association of Illustrators (AOI), Maryland Institute College of Art (MICA), Printsource New York, The Design Trust Start Up Day, New Designers and The Teenage Cancer Trust.

Rachael Taylor at New Designers

ACID logo

Rachael also plays an important role on the ACID Advisory Council. ACID is one of the leading voices for design and intellectual property in the UK. With Rachael on board, the council will look to strengthen its position in the marketplace and gain more traction within Intellectual Property (IP) policy making. You can read more about it here.

5 fun facts: Rachael…

  • likes to design to all types of music
  • LOVES colour!
  • loves to travel and see the world
  • is a fan of living spontaneously
  • believes in working hard but having lots of fun!

Connect on Facebook, Twitter, Instagram or Pinterest

Visit Rachael’s website, blog and shop.

Beth Kempton

Co-Founder of Make it in Design, Award Winning Entrepreneur and Author

Award-winning entrepreneur Beth Kempton is the founder of Do What You Love, which gives creative women tools and inspiration to do what they love, for life. This includes life-enhancing e-courses which combine creativity, enterprise and community to help women develop and monetise their passion. Beth’s pioneering Do What You Love e-course, has been described as ‘life-changing’, ‘awe-inspiring’ and ‘transformational’.


In 2010 Beth was named as one of the UK’s 16 most exciting young female entrepreneurs by Marie Claire magazine, and was a finalist in 2012 Digital Entrepreneur of the Year. Beth is an avid adventurer and has lived, worked and travelled in over 50 countries on every continent. She speaks fluent Japanese and is inspired by all things Oriental. Beth loves photography, mixed media and of course, pattern! The first artwork she ever sold was a celebrity collaboration which went for a staggering $10,000 at auction. Find out more on her blog, or connect on Facebook or Twitter.

Beth believes that ‘waiting for the weekend’ is no way to live your life — or design your career. And she’s living proof that there’s another option — one where the way that you feel about your work is just as important as the salary you take home. Beth’s first book ‘FREEDOM SEEKER: Live more. Worry less. Do what you love.’ published by Hay House was released April 2017.

Beth is excited to be working with Rachael to bring this collaboration to you, and will be at your side every step of the way to support you through the course. As a long-time lover of pattern (and with a secret dream of launching her own stationery label), Beth was a proud guinea pig as the course was being developed.

Connect on Facebook, Twitter or Instagram

Visit Beth’s website and blog.

Visit Beth’s Freedom Seeker website.

Vic Lem


Vic is our Make it in Design Manager and looks after all our amazing students during and after class.

Vic has a BA (Hons) 1st class degree in Interior Design from De Montfort University Leicester and also a Master of Arts in Design and Art Direction from MMU. Vic previously worked at Tigerprint where she managed the Tigerprint Design Competitions and social media and was heavily involved with working with design students setting live commercial briefs. Further experience includes design management for greeting cards and also creative and product photography.

At the beginning of 2014 Vic became a mum to daughter Lily who has provided her with a fresh perspective on doing the things in life that make her most happy and fulfilled.

5 fun facts: Vic…

  • used to be a cheerleader for her local rugby league club and could be seen strutting her stuff on Sky Sports
  • for her final show at Leeds Art College, choreographed and performed in a black sack!
  • for her Master of Arts, photographed abandoned places including a hospital in Cheade and a fire station in Manchester (all legally)
  • turned down the chance to audition for BBC Newsround to take her mock GCSE art exam
  • at the age of 15, visited No.10 Downing Street and was sent to Europol in The Hague after winning a national art competition to be an ‘Ambassador for the day”.

Connect on Instagram and Facebook.

Holly Wells

Holly Wells is our Marketing and Community Officer. With a BA in English Literature and Film studies, Holly is an avid writer who loves to create engaging content for other designers and artists, DIY lovers, techies, interior designers, and more!

As an all-around creative, Holly describes herself as a musician, a visual artist, and a hands-on problem solver. It’s not unusual to find her restoring furniture, playing the guitar, or designing in her free time. Holly is thrilled to be working in a industry where she can support the creative process of others and be part of a fabulous team of positive, like-minded people.

Within the MIID team, Holly ensures that the student community are supported and inspired through the modules. From responding to student questions to writing inspirational content, Holly sees that the MIID student’s journey is the best it can be. She’s also passionate about growing the MIID brand by creating fun-to-read, engaging content and sharing lots of lovely, on-trend visuals with our amazing social following.

5 fun facts: Holly…

  • She grew up on the East Coast of Canada, on an island called Newfoundland
  • She loves making people laugh, and is frequently told she should have been a comedian
  • She always has fresh cut flowers and plants throughout her home
  • She absolutely loves unique ceramics and has a collection of locally made pieces from her travels
  • She has a knack for upcycling and finding things for free, and furnished her first flat without spending a penny!

Connect on Facebook!

Kelly Crossley

Kelly Crossley Make it in Design

Kelly Crossley is our Designer, getting to work daily in an industry that she absolutely loves. Not only does she work for Make it in Design, she is also the studio manager at the Rachael Taylor Studio,  layout designer for MOYO magazine and as a designer for ‘Do What You Love’.

An eternal optimist and all round positive person, Kelly is constantly curious about the world around her. Her biggest achievements to date are; spending three weeks in Sri Lanka helping children with disabilities, gaining a 1st Class Honours in Textile Design at The University of Leeds and getting to be a part of, and being able to work in, a thrilling, inspiring and growing industry.

Ever since she was young, Kelly has been a creative individual and has always been on a creative journey whether that is through education or in her spare time. She is looking forward to being part of even more wonderful developments with the companies she works for, and watch them become the places to go to as hubs for creative individuals across the globe.

5 fun facts: Kelly…

  • is an avid reader … seriously, she’s obsessed!
  • loves to ski (and the snow)
  • is a candle enthusiast
  • likes to play video games
  • loves a good thunderstorm!

Connect on Instagram, Facebook and Twitter.

Read an exclusive interview with our co-founders

Discover how, where and when Make it in Design all began in our exclusive interview with Beth and Rachael!

For more information about The Art and Business of Surface Pattern Design check out our Design School.

All courses from Make it in Design are produced and managed by Do What You Love Limited on behalf of The Art and Business of Surface Pattern Design.

Company Name: Do What You Love Limited
Company Number: 06862873
Registered Address:
Ground Floor Maclaren House
Talbot Road
M32 0FP
email: learn [at]




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