Fashion Formula and Summer School

We are delighted to let you know that we’ve teamed up with Fashion Formula for this year’s Summer School.

SUMMER SCHOOL PRIZES

Along side your chance to win a free place on an upcoming module from The Art and Business of Surface Pattern Design per track, participants can also get the chance to see their designs come alive in print courtesy of Fashion Formula.

Fashion Formula are offering 9 prizes in total, 3 for each track of Summer School based on work submitted to the two trend briefs:

1st prize: 3 meters of any fabric from their range and 4 sheets of gift wrap (50 x 70 cm each)
2nd prize: 1 meter of any fabric from their range and 2 sheets of gift wrap (50 x 70 cm each)
3rd prize: 2 Fat quarters of any fabric ( 65 x 48 cm) and 1 Sheet of gift wrap (50 x 70 cm each)

This is a fantastic opportunity to see your designs in physical form and Fashion Formula will happily ship to anywhere in the world. Details for the competition will be shared in class.

Summer School starts on August 1, 2016 – join our exciting global online design event which gives you experience working to trend-inspired briefs, helps build your portfolio, connect with other designers and gives you the opportunity to get your work published!

ABOUT FASHION FORMULA

We caught up with Alex Wills, founder of Fashion Formula to find out more about the company and what it can offer designers.

What is Fashion Formula?

Fashion Formula is an fun and easy-to-use online platform whereby customers can create their own printed fabric, wallpaper, accessories or gift wrap. They can either upload their design or photo or choose from one of the thousands uploaded by our talented design community. Designers can upload their designs for sale and earn up to 20% commission on any sale they make with the traditional risk of buying and holding stock. Each designer has their own shop where they can show their designs and personalise it.

Can you tell us a little bit about your background and how Fashion Formula came about?

Working for 10 years in digital textile printing, I saw lots of issues with the typical bureau and industrial printing set up in this country. We wanted to create a portal where it is easy and transparent for the consumer to create and buy printed fabric and wallpaper without having to ask a million questions to get the information they needed. By putting everything online, designers have full control over the whole process and can see everything they are doing.

Additionally, many designers I have worked with made amazing designs but struggled to market them or find the cash to fund their products. Fashion Formula allows designers to market their designs without holding stock or committing cash, and earning them up to 20% commission on anything they sell. The only thing the designer has to do is upload their design and give it a name. The designer can boost their sales by marketing their own e-shop within the site or link it to their blogs, website etc.

What type of person or business does Fashion Formula best suit?

Everyone – the beauty of our company is that you do not have to be a designer or have skills to create your own fabric, wallpaper or gift wrap. Our software allows anyone to upload their design or photo and to see it on screen and how it will look before ordering.

Can you let us know more about your production studio and explain how it differs from others?

We have state-of-the-art machinery in our factory with the latest in automation, software and colour-matching to ensure that your prints look almost identical on any substrate you pick, whether it’s paper or fabric. We use industry leading inks with great wash and colour fastnesses that are sold as useable for commercial use – something not everyone has. And best of all, not one drop of water is used or wasted in our entire process making it very eco friendly.

Does having multiple contributors mean the platform is being constantly updated with new designs?

Everyday. We also run competitions each week with different design briefs to ensure that our designs are regularly refreshed with new and interesting patterns.

Connect with Fashion Formula: