Today is the last video in our Free “How to build a brand” video series from Make it in Design in association with The Design Trust.
We do hope that you have enjoyed each of the videos so far and that you’ve taken away some very valuable insight and advice.
Building a strong brand is one of the most important parts of any business. Whether you’re just starting out and wondering how and where to begin or you’ve got an existing brand and want to move it forward, this series can give you hints and tips to show you the way.
Over the past five days we have shared a new video along with the video transcript, a question to get you thinking about your own brand and useful links.
We’d love to hear your thoughts on the series – please share on our Facebook page or via Twitter @makeitindesign using #branding and #makeitindesign
If you haven’t signed up to watch it yet, you have until September 30 to do so. Visit our sign up page today and get the ‘how to build a brand’ low-down.
What you can expect:
VIDEO 1
Rachael Taylor – What is a brand and why do you need one?
- What is a brand and why is it important?
- What are the first steps when creating a brand?
- Why your values are an important part of your brand and business
- What a brand looks like
VIDEO 2
Rachael Taylor – How to build a brand your way
- Where to start when you’re developing a brand look
- What questions to ask yourself and how do you know when you’ve got it right
- How do you know when you’re ready to launch
VIDEO 3
Rachael Taylor – Your branding toolkit
- Brand assets to support your online presence
- Brand assets to support your offline presence
- How to prioritise when you’ve got a limited budget
VIDEO 4 + BONUS
Patricia van den Akker of The Design Trust – Creating a website that works for you
- The importance of a website
- The key elements that make a successful website
- 7 rookie website mistakes
* PLUS a Bonus video
- Fundamentals and top tips for building an on-line shop/website
- Top tips for how to stand out from the crowd
- 3 top tips for driving traffic
VIDEO 5
Patricia van den Akker of The Design Trust – Telling your brand story
- Why a brand story matters
- Build a story for your brand
- How to communicate that story (online and offline)
- How a brand story can help you connect with customers and ultimately sell more
- The key to a strong brand that invites loyalty and enjoys longevity
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