Pantone Colour of the Year 2017

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

Key words:

The PANTONE Greenery key words are: fresh, refreshing, vibrant, life-affirming, spritely, vivid, confident, reassuring, revitalising, bold, invigorating, rebirth, renewing, assertive, new beginnings and regenerating.

Colour pairings:

Greenery is a versatile “trans-seasonal” shade that lends itself to many colour combinations. Check out the 10 palettes on PANTONE’S website where Greenery is paired with neutrals, brights, deeper shades, pastels, metallics. These palettes easily cross over fashion, beauty, product and graphic design applications.

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Find out more and visit the PANTONE website.

For 16 years, PANTONE’S Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design. Past colours include:

• PANTONE 13-1520 Rose Quartz & 15-3919 Serenity
• PANTONE 18-1438 Marsala (2015)
• PANTONE 18-3224 Radiant Orchid (2014)
• PANTONE 17-5641 Emerald (2013)
• PANTONE 17-1463 Tangerine Tango (2012)
• PANTONE 18-2120 Honeysuckle (2011)
• PANTONE 15-5519 Turquoise (2010)
• PANTONE 14-0848 Mimosa (2009)
• PANTONE 18-3943 Blue Iris (2008)
• PANTONE 19-1557 Chili Pepper (2007)
• PANTONE 13-1106 Sand Dollar (2006)
• PANTONE 15-5217 Blue Turquoise (2005)
• PANTONE 17-1456 Tigerlily (2004)
• PANTONE 14-4811 Aqua Sky (2003)
• PANTONE 19-1664 True Red (2002)
• PANTONE 17-2031 Fuchsia Rose (2001)
• PANTONE 15-4020 Cerulean (2000)

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Descriptions and all images taken from Pantone.com