CREATIVE TIP OF THE WEEK - Your creative brand identity checklist

Ever wondered what assets you need for your creative brand for social media and building your website? Here’s our handy creative brand identity checklist!

Primary logo – This needs to legible and obvious what your brand is. This will be the face of your brand and needs to be recognisable.
Secondary logos / alternative logos / brand mark – These would often be the opposite format to your primary logo, to be used in spaces where primary logo doesn’t fit. The brand mark represents your brand in a more abstract way and is typically just a motif or abbreviation of your brand name with no text. You may also need different compositions for other spaces where the previous logos don’t fit. E.g. just text, text with the brand mark, stacked, horizontal, vertical, circle, square, rectangle, with back ground, without background etc.
Colour palette – You will need a strong but limited colour palette that captures everything you have just described about your brand, your design style and your personality.
Fonts – These will need to be legible, accessible and have access to every letter, symbol or character you might need. It will also need to at least have a bold option and italic option.
Textures – Elements like this can help add a creative twist and more personality to your branding and website.
Patterns – In more recent years, it’s become a lot more common for graphic designers to create a branded pattern swatch for a client and since we are pattern designers this should be super easy for us!

Additional:

Typography – Creating your own font can be a good way to add more of your own style.
Mock-ups – These are helpful for testing to see if your branding is effective.
Mood board – Visualise the mood of your brand with inspiring imagery.

Loved these tips? Learn more in The Live Hub this quarter as we dive into helping you design and build your website, with tips on creating professional branding. Whether it’s developing and building your site from scratch or overhauling or refreshing an existing website, discover all of the tools you need from April to June.