Getting started with trends

Whether you are working with one of our professionally curated trends from The Live Hub or one of your own direction here are a few pointers:

*Start by making a keyword list. This can be anything from how the trend makes you feel to key motifs and icons you spot

*Create your own colour palette. Trend reports often have suggested colours to use but it’s important to make them work for you. Mister Fred shared this top tip in his recent live stream for our members – see a sneak peek above!

*Build up your own bank of reference images in support of the trend

*Create your own moodboard and continuously ask yourself questions as you work through – what, why, when who, where as this will help you when you are researching and building your trends research