Free Video Series – How to build a brand!

Sign up now for our FREE 5-part video series on BRANDING – brought to you in association with The Design Trust.

One of the most important foundations for your business is building a strong brand. This takes time and effort, but is absolutely worth it.

As a designer, your brand is about so much more than your name, your logo, or even your designs and in this 5-part video series, Rachael Taylor and our guest contributor, Patricia van den Akker from The Design Trust, will guide you on an incredible journey to discover what makes and what it takes to create a fabulous brand.

When you register for FREE, a link to each of our videos will be sent directly to your inbox each day of the week for 5 days starting Monday September 7, 2015.

See below for what you can expect over 5 days of this invaluable FREE video series:

VIDEO 1

Monday 7 September: Rachael Taylor – What is a brand and why do you need one?

• What is a brand and why is it important?
• What are the first steps when creating a brand?
• Why your values are an important part of your brand and business
• What a brand looks like

VIDEO 2

Tuesday 8 September: Rachael Taylor – How to build a brand your way

• Where to start when you’re developing a brand look
• What questions to ask yourself and how do you know when you’ve got it right
• How do you know when you’re ready to launch

VIDEO 3

Wednesday 9 September: Rachael Taylor – Your branding toolkit

• Brand assets to support your online presence
• Brand assets to support your offline presence
• How to prioritise when you’ve got a limited budget

VIDEO 4 + BONUS

Thursday 10 September: Patricia van den Akker of The Design Trust – Creating a website that works for you

• The importance of a website
• The key elements that make a successful website
• 7 rookie website mistakes

* PLUS a Bonus video from The Design Trust

• Fundamentals and top tips for building an on-line shop/website
• Top tips for how to stand out from the crowd
• 3 top tips for driving traffic

VIDEO 5

Friday 11 September: Patricia van den Akker of The Design Trust – Telling your brand story

• Why a brand story matters
• Build a story for your brand
• How to communicate that story (online and offline)
• How a brand story can help you connect with customers and ultimately sell more
• The key to a strong brand that invites loyalty and enjoys longevity