Trade shows can be a fantastic way to get your work noticed, expand your network and land clients. Whether you are looking to walk a show, or to exhibit at one, you may find these resources useful.
Preparing to exhibit at a show?
We go into Trade Shows in Module 3 of The Art and Business of Surface Pattern Design, where we spend an entire week on the following:
- Overview of trade shows – what they are, who they are for, different types, why they can be great for business
- Trade show diary from Surfacephilia
- Advice for preparing your stand
- Advice for making the most of your trade show experience
- Interviews with Top Drawer and the British Craft Trade Fair
- Trade Show Planning tool
- Technical Guidance for designing a trade show brochure in Adobe Illustrator
Want to master a show like a pro?
This advanced course looks in depth at how you can get the most out of a trade show, including;
- How to take your product to market through trade shows
- You want to know how to secure top deals at trade shows and attract the right work
- Printsource New York give exclusive advice on what you need to be trade show ready
- Master the art of dealing with clients
- Get your hands on loads of insider hints and tips to make it look like you’ve been exhibiting at shows for years
When it all goes wrong at a show
Imogen Owen shares her story of the moment she realised the boxes containing all her things ready for setting up her stand at The National Stationery Show had accidentally got binned and how she got through it. Plus she shares her top tops for first time exhibitors.
Surtex, New York 2016
By Jessica Hogarth
Premiere Vision, Paris 2016
By Adrienne Kerr
Tricks of the Trade Show
By Abigail Borg
Behind the scenes at…New Designers